What Drives the Success of Shes Happy Hair in the Finance World?

What Drives the Success of Shes Happy Hair in the Finance World?

Shes Happy Hair, a Houston-based hair extension company, has become a huge success in the finance world. The company has grown rapidly since its founding in 2012, with revenues of over $20 million in 2019. So, what drives the success of Shes Happy Hair in the finance world? Let's explore some of the key factors.

Innovative Marketing Strategies

One of the major factors behind the success of Shes Happy Hair is itsinnovative marketing strategies. The company has used social media platforms like Instagram, Facebook, and YouTube to reach out to its target audience. Shes Happy Hair has collaborated with influencers, beauty bloggers, and celebrities to promote their products. This has helped the company to create a strong brand image and increase its customer base.

Moreover, the company has also focused on providing excellent customer service. They have a dedicated customer service team that is available 24/7 to solve customer queries and complaints. This has helped the company to gain customer loyalty and positive word-of-mouth marketing.

High-Quality Products and Competitive Pricing

Shes Happy Hair offers high-quality hair extensions made from 100% virgin human hair. The company sources its hair from countries like Brazil, India, and Peru, and ensures that the hair is unprocessed and chemical-free. This has helped the company to build a loyal customer base that values high-quality products.

Furthermore, the company offers competitive pricing, which has helped it to stand out in the market. Shes Happy Hair offers a range of products at affordable prices, making it accessible to a wider audience. This has helped the company to increase its sales and revenue.

Strategic Expansion Plans

Shes Happy Hair has also adopted a strategic expansion plan to grow its business. The company has opened multiple stores across the United States, including in Houston, Atlanta, and Los Angeles. Moreover, the company also sells its products online, which has helped it to reach customers beyond its physical stores.

In addition, Shes Happy Hair has also expanded its product line to include wigs, hair care products, and accessories. This has helped the company to cater to a wider audience and increase its revenue streams.

Investment Opportunities

Shes Happy Hair has also providedinvestment opportunitiesto its customers through its franchising program. The company allows individuals to own and operate a Shes Happy Hair store, providing them with the opportunity to become entrepreneurs. This has helped the company to expand its business while also creating job opportunities for people.

Investors can also invest in the company through its equity crowdfunding campaign. Shes Happy Hair has raised over $1 million through crowdfunding, providing investors with the opportunity to be a part of the company's growth.

Conclusion

In conclusion, the success of Shes Happy Hair in the finance world can be attributed to its innovative marketing strategies, high-quality products, competitive pricing,strategic expansion plans, and investment opportunities. The company has been able to create a strong brand image and increase its customer base through its focus on customer service and social media marketing. Shes Happy Hair's commitment to providing high-quality products at affordable prices has helped it to stand out in the market and attract loyal customers. The company's strategic expansion plan and investment opportunities have also helped it to grow its business and create job opportunities.